Dogs That Shine — campaign rebuild

Campaign settings to apply

Campaign name	Haydn Conversions · Search · Maximize Conversions
Budget	$33/day (what the old campaign ran)
Geo	15 mile radius @ 41.033986, -73.76291 (White Plains NY) — presence-based
Networks	Search only — Search Partners OFF, Display OFF
Negative lists	Common Effective NKWs List · HAYDN NKL · Dog Training Master Neg List · Haydn Boarding Neg Master v1-0  (NOT Haydn List)
Call asset	(203) 993-3604 — as an asset, never in ad text
Conversion tracking	Already live in this account (Submit Lead Form, Website Call Tracking, Call From Ads all primary)

The 5 ad groups — 39 keywords

Selected from 93 Haydn dog-training accounts (180 days, 20,934 conversions), weighted toward this client’s own proven history. Phrase + exact only: broad match was cut because a rebuilt account has no conversion signal for Smart Bidding to lean on.

Board and Train — 8 keywords

Final URL: https://training.dogsthatshine.com/lp-board-and-train/  ·  path: /Board-and-Train/White-Plains

Keyword	Match
boarding and training	PHRASE
board and train	PHRASE
board and training	PHRASE
board and train near me	EXACT
board and train near me	PHRASE
board and train dog training	PHRASE
board and train	EXACT
board and train dog training near me	EXACT

Ad copy (15 headlines, 4 descriptions)

1. {Keyword:Board and Train} dyn
2. {LOCATION(City):White Plains} dyn
3. Dogs That Shine 15
4. Dog Board And Train Program 27
5. Board & Train Near You 22
6. Free Phone Consultation 23
7. Call For A Free Consult 23
8. Experienced Dog Trainers 24
9. Leash, Marker & Ecollar Work 28
10. White Plains & Nearby 21
11. Sit, Down, Place, Heel 22
12. Recall & Loose Leash Walking 28
13. Stop Jumping And Barking 24
14. Get A Tailored Plan 19
15. Training With Lasting Results 29

• Board and train in White Plains, NY. Experienced trainers, personalized attention. 82
• Your dog stays comfortably with us and learns sit, down, place, heel, and recall. 81
• Reactivity, barking, jumping, pulling on leash. We train all breeds and behaviors. 82
• Schedule a free phone consultation with the Dogs That Shine training team. 74

Behavior Mod — 10 keywords

Final URL: https://training.dogsthatshine.com/lp-behavior-modification/  ·  path: /Behavior/Modification

Keyword	Match
dog behaviorist	PHRASE
aggressive dog training	PHRASE
professional dog behaviorist	PHRASE
dog behavior modification	PHRASE
dog behaviorist near me	PHRASE
reactivity dog training	PHRASE
dog behaviorist near me	EXACT
reactive dog trainer	PHRASE
dog behavior	PHRASE
dog behavior training	PHRASE

Ad copy (15 headlines, 4 descriptions)

1. {Keyword:Behavior Training} dyn
2. {LOCATION(City):White Plains} dyn
3. Dogs That Shine 15
4. Dog Behavior Modification 25
5. Help For Reactive Dogs 22
6. Aggression & Reactivity Help 28
7. Free Phone Consultation 23
8. Experienced Dog Trainers 24
9. Stop Barking And Nipping 24
10. Transform Your Dog’s Behavior 29
11. White Plains & Nearby 21
12. Get A Tailored Plan 19
13. Training With Lasting Results 29
14. Get Your Dog To Listen 22
15. Fix Pulling On The Leash 24

• Behavior modification in White Plains, NY. Experienced trainers, tailored plans. 80
• Reactivity, barking, jumping, nipping or pulling on walks? We can help. 71
• We train you and your dog, so every command is understood at home and in public. 80
• For dogs who growl, snap or bite. Behavior modification with lasting results. 77

Dog Training — 9 keywords

Final URL: https://training.dogsthatshine.com/lp-dog-training/  ·  path: /Dog-Training/Programs

Keyword	Match
dog training	PHRASE
professional dog training	PHRASE
dog k9 training	PHRASE
puppy training	PHRASE
obedience classes for dogs	PHRASE
puppy obedience training	PHRASE
canine obedience training	PHRASE
puppy training classes	PHRASE
obedience training	PHRASE

Ad copy (15 headlines, 4 descriptions)

1. {Keyword:Dog Training} dyn
2. {LOCATION(City):White Plains} dyn
3. Dogs That Shine 15
4. Professional Dog Trainers 25
5. Free Training Consultation 26
6. We Train All Breeds 19
7. Obedience Training That Lasts 29
8. Sit, Down, Place & Heel 23
9. Puppy Training Programs 23
10. Get Your Dog To Listen 22
11. White Plains & Nearby 21
12. Basic To Advanced Obedience 27
13. Training Tailored To Your Dog 29
14. Puppy Program: 6 Mo & Under 27
15. Loose Leash Walking & Recall 28

• Professional dog trainers in White Plains, NY. Schedule a free training consultation. 85
• We offer puppy training and basic to advanced obedience. Training with lasting results. 87
• Sit, down, place, heel, recall and loose leash walking. All breeds and behaviors. 81
• We train you and your dog, so every command is understood at home and in public. 80

Dog Trainer near me — 9 keywords

Final URL: https://training.dogsthatshine.com/lp-dog-training/  ·  path: /Dog-Training/Near-Me

Keyword	Match
dog training near me	EXACT
dog trainer near me	EXACT
dog trainers near me	EXACT
dog training near me	PHRASE
dog obedience training near me	PHRASE
puppy training near me	PHRASE
dog trainer near me	PHRASE
puppy training near me	EXACT
dog obedience training near me	EXACT

Ad copy (15 headlines, 4 descriptions)

1. {Keyword:Dog Trainer Near Me} dyn
2. {LOCATION(City):White Plains} dyn
3. Dogs That Shine 15
4. Book A Free Consultation 24
5. White Plains Dog Trainer 24
6. Board & Train Programs 22
7. Behavior Modification 21
8. Puppy Training Programs 23
9. Basic To Advanced Obedience 27
10. Get Your Dog To Listen 22
11. Stop Pulling On Walks 21
12. Help For Reactive Dogs 22
13. Recall & Loose Leash Walking 28
14. Experienced Dog Trainers 24
15. Don’t Wait, Start Today 23

• Dog training in White Plains, NY and surrounding areas. Book a free phone consult. 82
• Board and train, behavior modification, puppy training and basic to advanced obedience. 87
• Reactivity, barking, jumping, nipping or pulling on walks? Get your dog to listen. 82
• Book a free phone consultation with Dogs That Shine today. All breeds and behaviors. 84

Dog Trainer — 3 keywords

Final URL: https://training.dogsthatshine.com/lp-dog-training/  ·  path: /Dog-Trainer/White-Plains

Keyword	Match
dog trainer	PHRASE
dog obedience trainer	PHRASE
dog trainers	PHRASE

Ad copy (15 headlines, 4 descriptions)

1. {KeyWord:Dog Trainer} dyn
2. {LOCATION(City):White Plains} dyn
3. Dogs That Shine 15
4. Professional Dog Trainers 25
5. Free Training Consultation 26
6. Schedule A Call 15
7. Experienced Dog Trainers 24
8. We Train All Breeds 19
9. Training With Lasting Results 29
10. Get A Tailored Plan 19
11. Obedience: Sit, Down, Heel 26
12. Fix Pulling, Barking, Jumping 29
13. Board & Train Programs 22
14. White Plains & Nearby 21
15. Train Your Dog To Listen 24

• Professional dog trainers in your White Plains, NY area. Schedule a free consultation. 86
• Puppy training, obedience, board and train, and behavior modification. All breeds. 82
• Pulling, barking, jumping, not listening? Get a tailored plan and training that lasts. 86
• We train you and your dog, so every command is understood at home and in public. 80

What adversarial review changed

• Phone numbers removed from all headlines/descriptions (policy violation).
• All BROAD keywords cut — cold account, no conversion signal, and they cannibalized sibling ad groups.
• {LOCATION(City)} given a default → {LOCATION(City):White Plains}. The 15mi radius reaches Greenwich and Stamford CT, so without a fallback it could insert a CT city beside a “White Plains, NY” headline. (Their LP phone is a 203 CT number, so CT traffic is genuinely in scope — the copy just had to stop contradicting it.)
• “Dog Behaviorist” dropped as the Behavior Mod keyword-insert default — the word “behaviorist” appears nowhere on their landing page. Bidding on those queries is fine; asserting the credential is not.
• “Board & Train For Aggression” cut — the LP lists Board and Train and Behavior Modification as separate programs; it never says B&T takes aggression cases.
• “best obedience trainer” cut — keyword insertion would have rendered the superlative as the headline.
• “dog trainer” EXACT cut — $125 CPA, worst in the set, and PHRASE already covers the exact query with 171x the volume.
• Named-owner consult promise removed — the LP never says the free consult is with Kevin Wilkins personally.
• Unsubstantiated claims kept out: “#1 Dog Training Experts”, “Top Rated”, “Lifetime Support” — none are supported by the live LP.

Files

• dts-keywords.csv — 39 keywords, Editor-importable
• dts-ads.csv — 5 responsive search ads
• dts-spec.json — full machine-readable spec